THE REVOLUTION STARTS IN YOUR HEAD!

INTERNAL - DAY

SCENE 1: Crowds of people milling about. The space is spacious, but filled with bags, footsteps, stands, conversation circles, lines, and coffee—lots of coffee and snacks. The scene is now one of chaos: Where's the entrance? Is there time to go to the bathroom?

Curious eyes, excited by the movement of the crowd. Everyone in their armor. Now there's no turning back. Witnesses to history. This is just the beginning of the REVOLUTION, and we, the revolutionaries. Someone had to start...

This was my main feeling when I entered CUBO ITAÚ (SP) to participate in the debates and panels on the FOOD REVOLUTION, at the 9th BHB FOOD. Ambitiously, I was there as a guest to give a #lecture on the role of AUDIOVISUAL in this war against time and food shortages in the very near future.

One thing is certain: you may have technology at your disposal, the numbers on your side (and believe me, that's a very good thing when it comes to forecasting the future), but nothing becomes viable if you don't have people by your side, and right now I'm talking about thousands of people, because you can't revolutionize anything without allies. First, because a cultural change of a people isn't achieved with WORDS alone, but that's the beginning of everything.

I've been listening to market professionals who, based on their experiences, offer a broad vision of the path we must take to bring about the necessary change and avoid the chaotic scenario of the destruction of our natural resources. It might sound like an ideological, futuristic discourse, but I tell you, it's not a movie or a series; it's a description of reality, and for those who were expecting chaos: it's here...

My small contribution was to show that in the current climate: global, political, economic, sustainable, catastrophic... We still need to believe in choices, and with the SCREEN (I mean all screens, because talking only about TV wouldn't be a REVOLUTIONARY ACT at this moment), we will be able to reach more people, because if there's a war to fight, first and foremost, it's information. There's no greater fear. Ignorant or uninformed people don't have the strength to enter a fight as savage as this: CHANGE OF HABITS (REEDUCATE, RELEASE, RECREATE, REASSESS, REBORN).

I believe that knowledge is the greatest weapon, and there we were all being supplied with information, studies, exchanges, possible paths, numbers, technologies, debates, new ideas. There I had the opportunity to do things differently and transform myself.

I appreciate the invitation from @equilibrium (a team of experts with a very serious and committed work) to be among the revolutionaries, talking about food, culture, history, the future, image, and sound. I left armed with new tools for my mission, and each of you left with this weight and responsibility. Multiply!

SUMMARY: I was at an important event, with interesting people, in an innovative place to listen and talk about the future. I have a lot to learn from you. I'd love to talk to more people, so here's my invitation. What topic would you like to talk about?

I am so brave that I accept to talk about any subject, as long as you allow me, that it is through the eyes of someone who makes images and sound come to life, in which to dialogue with people who, like me, do not know everything in the world, but love new and revolutionary content!

This text was posted on Linkedin on 07/17/2019